The One Percent Realty Difference
The One Percent Realty Deal
"It is our goal at One Percent Realty to deliver. We provide superior value to our clients by providing excellent service and full-service real estate for a fantastic price."
Why Sell Your House Through One Percent Realty?
You want full service on MLS® from a professional salesperson, just like the other agents, but at a low commission – that's One Percent Realty.
What does it cost?
This is where we are not like the other agents:
-
Homes under $400,000 are $7000. This includes $3500 for a Buyer’s agent.
-
Homes $400,000 - $900,000 are $9000. This includes $4500 for a Buyer’s agent.
-
Homes over $900,000 are 1% of the sale price. This includes 0.5% for a Buyer’s agent.
All sales charge $950 on top of the above commission for agent expenses, payable on closing of the sale.
You get FULL SERVICE with One Percent Realty
Our agents will provide all of the same services you would receive if you were to go with a higher commission company and more. The only difference is the amount of commission you will pay. Your One Percent Realty agent will help you determine the appropriate listing price and list your home on MLS® and Realtor.ca. They will take interior and exterior digital photos, place a sale sign (if applicable and allowed), advertise your property and show your home to prospective buyers. They will always provide you with advice and assistance along the way. Our goal, like yours, is to sell your home.
What you get with One Percent Realty
Since our agents sell a lot of homes, they know how to market your home for top dollar:
-
Full-Service MLS® listing
-
Market evaluation
-
Advertising
-
Signage (if applicable)
-
Digital Photos
-
Handling and booking showings
-
Open Houses (if suitable)
-
Assistance Negotiating
-
Staging Services (Subject to a fee)
-
www.realtor.ca & thousands of other real estate websites
-
Expert REALTOR® at your side
-
and more — the works!
Complete Real Estate Service at a Fraction of the Cost!
How does the commission break down?
On a $900,000 sale, this is the breakdown of our $9,950 commission
-
$4,500 to the Listing agent
-
$4,500 to the Buyer’s agent
-
$950 fee payable on closing
Plus GST
What you save with One Percent Realty
Our agents provide the same full real estate services as those with much higher commission rates. We have full cooperation with other real estate agents who sell well over 80% of our homes on MLS®. The only difference is the money you save with One Percent Realty.
One Percent agents are fully licensed sales professionals and members of their local MLS® real estate board, enabling them to market your property on REALTOR.CA and their local MLS® system for maximum exposure to potential Buyers.
Your One Percent agent will help you determine the appropriate marketing strategy and listing price, list your home on the local real estate board MLS® system and realtor.ca, display the listing on the onepercentrealty.com website and share the listing with thousands of other real estate websites, take interior and exterior digital photos, place a house for sale sign (if applicable), promote your property where the buyers are looking, show your home to prospective buyers, negotiate offers on your behalf, and importantly provide you with advice and assistance along the way as your agent. Our goal is the same as yours: sell your home for the highest price and at the lowest commission.
Why pay more to sell your home?
Why use a REALTOR to sell your home
With the changes to MLS® rules, there is now allowance for a REALTOR® to do what is referred to as "mere posting." Think of a mere posting as putting your property on the MLS® system, but you, the seller, field all the calls, offers, negotiations and paperwork. A mere posting company will charge a nominal fee for this, which we would estimate to be around $500. The idea here is to allow people to market their properties themselves on MLS® (For Sale By Owner) but do all the work themselves.
This gives consumers choices which they previously did not have. Now, as we see it, consumers have three viable scenarios:
Scenario 1 - Sell it through One Percent Realty
for $9,950 for a $900,000 home, with all the services and exposure you would receive from the high-commission companies–but at a low commission rate. This $9,950 fee also includes payment to the buyer’s agent (usually $4,500). One Percent agents handle all the showings, including showing the property to buyers, negotiations, and paperwork. Everything that you would expect from any full-service real estate brokerage. In short, the services and exposure are the same as you would get from the 7%/3% commission agent option number three above for way less money.
Scenario 2 – Mere posting/Sell it yourself.
You can now put your home on MLS with a company that offers mere postings and deal directly with the public and REALTORS® who may contact you about your property. It is worth noting that since your property is on the MLS® system, you will have a solid chance of dealing with a buyer's agent. These buyer agents will expect to be paid. Typically, they will be looking to the Seller to pay them for bringing the Buyer. If we use the $900,000 home as our example, a buyer's agent in Alberta may expect the Seller to pay them 3.5% (on the first $100,000) and 1.5% (on the balance of the sale price) or $15,500.00, for example. You also pay the mere posting (For Sale By Owner) company an additional $500 or so for the upfront listing fee, and the mere posting company might also charge you a success fee, adding to the cost again if you sell it yourself.
Scenario 3 - Sell it through a traditional, high-commission company
who will place your property with a local real estate board that operates an MLS® system and provides the same Full Service that One Percent Realty does–for more. Depending on your home’s worth, this can cost a fair amount of money. Although commission rates vary in the marketplace, a company like this typically costs $31,000* for a $900,000 home in Alberta.
If you can have the complete services of our professional One Percent Realty salespeople for only $9,950, why not leave it to us?
(*Based on a commission of 7% on the first $100,000 and 3% on the balance of the sale price. There are no standardized commissions in Alberta)
How does One Percent Realty offer such a low price with full service?
Simply put, low office overhead and volume. We reduced our agents' overhead to enable them to charge less per sale, which enables them to do more volume, which works great for them and our clients. One Percent agents don’t focus on what they earn on a single sale but look at their income at the end of the year after helping lots of clients buy and sell homes.
At the office level, we cut out much of the expensive real estate office overhead to pass the savings on to our clients. Instead of having brick-and-mortar offices all over the province, we have one central head office that manages the large volume of sale transactions. Our agents across Canada have been working from home, leveraging productivity-enhancing technology to sell real estate for over twenty years. With less overhead, our agents are able to charge less and make a good living in the process.
Unlike the traditional real estate model, One Percent Realty agents do not spend much time and money searching for clients. Business comes to them. To them, a SOLD sign is the best form of marketing to attract more clients and sell more homes. As we say at One Percent Realty, the more deals we do, the more money we save our clients.
Will Other Agents Show My Home?
Indeed, our MLS® listings are shown and sold by plenty of Cooperating REALTORS® all of the time. In our Ontario offices, well over 80% of the homes listed were sold by Cooperating REALTORS®, representing the Buyer. That is the proof in the pudding that our system works great.
Why is that? We believe it is two reasons. Firstly, our listings (under $900,000) typically offer a $4,500 commission to Cooperating Brokers. While $4,500 might not be as much as some of the other listings, it still is a decent amount of money for a paycheque for Canadians, including many sales professionals. The more important reason why other agents cooperate and sell our listings is that the buyers are dictating the shots these days. As mentioned above, if the Buyer loves the home, does the amount of commission matter to the Buyer?
Flexibility to offer more commission to the buyer's agent. The choice is yours.
We understand that some of our clients want to offer more commission to the Buyer’s agent on MLS® than $4500 for homes between $400,000 and $900,000 or 0.5% in homes over $900,000—the choice is yours. We will still charge you the same fee for our listing portion of the commission, and you can offer those buyers' agents a higher MLS® commission if that is something you want to do.
For example, if your home is $950,000 and you want to offer 2% on MLS to the Buying agents instead of our 0.5%, we would charge you 0.5% plus $950 (for our listing side) plus the 2% to the Buying agents. Hence, the total commission would be 2.5% + $950 (plus GST). It’s still a great deal!
Further, since we don’t believe that offering any additional commission is necessary, if One Percent Realty sells your home ourselves without an outside Buyer agent, we will only charge you
$7950 for a home under $400,000, $9950 fora home between $400,000-$900,000 and 1% + $950 for a home over $900,000.
You Owe it to Yourself & Your Hard-Earned Equity.
Spending $10,000-$100,000 or more to sell your home is an unnecessary expenditure.
If you are thinking about selling your home, call your regular agent that you used last time, but this time, also call us to compare our services and commission rates. Being full-service agents, our agents provide free, no-obligation market evaluations, just like the other guys. Please don't let someone else tell you about our system; let us tell you exactly what we will do to sell your home. You and your hard-earned equity will be glad you did.
One Percent Realty
office.onepercent@gmail.com
780-268-4888
The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. Used under license.
